Why You Should Care about Social Media?

Information moves much more quickly in today's world because social media. More and more folks continue to join social networks of all kinds to meet other people that share the same interests and to find the information that is important to them. Some people are content creators while others choose to watch what other people say or post.

Social Media Statistics that you should know:

1. Facebook now has 750 million users. If it were a country it would be the third largest in the world. 
2. 38% of online US consumers "Like" a brand on Facebook. The average fan Likes nine different brands.
3. LinkedIn has over 1 million users.
4. Nearly twice as many men use LinkedIn (63% compared with 37% of women) All other social networking sites have significantly more female users than male users.
5. 57 million people read and follow blogs.
6. One word of mouth conversation is worth 200 TV ads.
7. 91% of consumers trust peer recommendations, but only 14% trust advertisements.
8. 87% of people trust a friend's advise over a critics review.
9. Facebook tops Google for weekly traffic in the U.S.
10. Nielsen published stats showing "three of the world's most popular brands online are social media related (Facebook, YouTube, Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites. This equals 22% of all time online or 1 in every 4 1/2 minutes.
11. According to BlogHer.com familiar bloggers are preferred over celebrities and over 50% of active blog readers in the US have made a purchase based on a blog recommendation.

Social media CAN NOT replace your core business activities, which are to sell (share stories), meet and recruit. If you neglect your money-making activity in favor of social media, you will fail.

Social Media enhances your ability to connect you core business activity by targeting your efforts and helping you work more efficiently while meeting people you wouldn't normally have the opportunity to meet.

Social Media tips to help you with your business

• Connect with new people
• Re-connect you with previous customers and re-establish a business relationship.
• Provide you with referrals from friends and fans.
• Present your opportunity to the people who are looking for one
• Help you learn more about your customers and what they want.
• Save you time in distribution news to your customers in a fun, more engaging way.

How Social Media Marketing Works for Small Businesses

Great Example of Social Media Communication

 Social media is effective communication through any medium, ie.. phone or in person conversation, text message, content in all forms video, RSS feeds etc.. What people respond to is something they perceive as genuine and agenda-free. That is why studies show up to 85% of people distrust ads.

A great example of using social media to "spread the word" about Shaklee comes from Arthur, a professional musician who teaches and performs around the country. He is a good friend of Bob Ferguson Shaklee Master Coordinator, and they were talking one day and Art asked if Bob had anything that would clean up his diet which you can imagine was a mess being on the road all the time. He shared the Cinch Plan and got started 3 days before he went back on the road.

Being the entertainer he is, and wanting to see if the stuff worked, he decided to shoot video progress reports daily on his IPhone. The funny, entertaining and amazing results of his succesful Cinch journey are documented at: http://www.youtube.com/artoflosinglard.

Many folks are using the whole site, or sending the URL for a specific video to prospects or people using the Cinch Plan, with great results. This video blog is credible, because, of course,  Art's 25 pound weight loss is documented, and obvious in the videos.

So, this is the ultimate anti-advertising.

Here's a guy who is standing on the scale in the first segment (scroll down to the first segment at the bottom of the list of videos) with his belly in full view to the world, letting everyone know what he's up to, including his discomfort! Then the fun begins as everyone can follow his progress and misadventures on the way to Cinch Plan success.

Yes... it is a Social Media Revolution.

Shaklee, Roger Barnett, & Our Barefoot Team are so focused on "Social Marketing" ... This video explains why



So.. I gotta ask, is it possible for you to put the blinders on and get so focused on your goals that your path becomes very Clear?

Did you see the statistics in the video? One of our Barefoot team members Bryan Vance has a nice site that explains exactly how our business works. OMG.. it's so exciting to see the "rest" of the world come around to our way of marketing.