I guess first I should tell you about my butterfly effect concept.. When the butterfly flaps it's wings in the air, the atmosphere around the butterfly is forever changes. As tiny as this butterfly is in this picture you might not think it will make a difference but it does... That is much like what I feel that press releases do for our marketing on the net. I've just posted below this very long blog post on Press Releases to help you understand the effects that press releases can have in your marketing efforts if they are written right.
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