Mike Darling's Veretekk State of the Week Conference

Hopefully you had a nice thanksgiving weekend. At our house it was filled with wedding plans. Our son Matt is getting married in January, so this weekend was filled making wedding invitations out, sewing the flower girl dress and typical pre-wedding activities. I wasn't able to listen to this conference live but slipped into my office long enough to start the recording.

I listen to the conference this morning. Wow Mike has been busy!! As usual there are lots of things changing in Veretekk making it a even more roboust system. Instead of spilling it all out just listen for yourself.

Mike Darling State of the week Veretekk RECORDING

Two Top Reasons Marketing Fails

Let's face it...Ads sometimes don't work. There are a lot of reasons why this happens, but more often than not, we can point to two downfalls that seem to hurt marketing.

Problem one is your ad isn't clear to the people it is talking to. Most of us have words and phrases we use in our industry that make little sense to our customers. Strive to put your ideas in plain everyday language. If you have an industry buzz word, translate it into words everyone uses.

Just as often, the one important benefit that will make people buy gets lost somewhere in the copy. Often when I get a long email message from someone, they'll have the important part in the next to last paragraph. Someone in a
hurry wouldn't find it.

Problem two is marketing frequently isn't pointed at the right people. One guy who wanted to recruit members for his MLM opportunity advertised in the daily newspaper. Lots of people read the paper, but very few were interested in network marketing. He would do far better to put his ad in a networking publication or ezine that specializes in his target audience.

Learn more about marketing strategies that work, become a part of the Deskview community and get the inside track to with Barefoot's Marketing Stragegies Channel.

Barefoot Marketing Strategies

Barefoot Marketing Strategies

Down in the Engine Room on a new project

I've been focusing on a new project that has had me down in the engine room so to speak doing website design and writing webcopy. I wish I could say this project is close to completion, but there is a long way to go. Just as I teach in my classes... I'm taking it one step at a time. I

I was able to jump into the Sunday Evening Veretekk conference and record it for you though, it's an audio only so you can easily download and listen to the recording.

Sunday Veretekk State of the Week AUDIO RECORDING